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Doll Japan has three basic concepts of operation established in 1993 by Dr. Toru Yahagi and embraced by every employee. These concepts are the indicator for success in the past, present, and future.


1. SOUI-KUFU To take a totally new idea and make it a reality.
SHINSHU-KAKAN To be independent, focused, and determined to produce the most positive results.
3. SHINCHI-KOUMEI To be openminded, innocent of heart, unselfish and contribute to a better society.
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